Newsletter Final Draft

                  The New York Knicks are a professional basketball team based in New York City The organization was a founding member of the in 1946 and joined the NBA after the BAA and National Basketball League combined.The "Knicks name comes from the Washington Irving. The name come from settlers of Dutch.

                 The first game the Knicks played was on November 1, 1946 against Toronto Huskies. They won 68-66. The Knicks was the first team to have a Japanese player named Wataru Misaka who came into the league in 1947.

Brochure Reviews

             Gene- I think Genes Brochure was nice but there was too many white spaces. I liked the pictures that he had because it showed their potential on how they do their tattoos. He should have put more text such as how they work, testimonials, and actions. He also should have aligned his text.

            Adam- I think Adams brochure was really nice. His text was very aligned and he had a nice background. He also made the logo really nice. He used a lot of text which was useful because it showed what they do and and the events they had. For example they had a "Rape Prevention Program" which was to show people self defense just incase they come across a rapist. He also had pictures of instructors and how they do karate which was useful.

Text on Shape, Line, and Curve

                          I use the pen to to make a straight line from left to right. I also use the pen tool to make a curved swoosh line. Then I used the ellipse tool to make the circle and a wrapped it around with the text. The type on a path tool is very helpful when i want to write around shapes and lines. Then pen tool is also helpful because it helps me draw a straight line and if I want I could make the line curvy also.

Me As A Consumer

Things that make me buy stuff is the prices. I like buying things that are on sale so I could get it at the cheapest price. I like buying games so I could play them when im bored at home. I also like buying technology electronics. I especially like buying things from Apple company such as the iPod Touch.

Analyze Advertisments

Describe the layout of the advertisement. How is content arranged? For example, are elements arranged

symmetrically or asymmetrically?

The apple advertisement is very simple. Its a simple logo of a apple. It is symmetrical.

Describe the relationship between the written (copy) and graphic elements of the advertisement.

 The graphic elements is just a centered black album.

How does the advertisement use page space? Is the advertisement full of text and graphics or does it have a lot of

white space?

 The advertisement doesn't use page spaces. It is not full of text or graphics. It does have a lot of white space.

How does the advertisement use alignment to organize its information?

The advertisement puts the apple centered in the middle to align the logo.

Describe the colors used on the advertisement. Do they work well together? Is there a high contrast ratio between text

and background?

The colors used in the apple is simply a black color. There isnt a high contrast ratio bettwen the background. There is no text.
 Does the color scheme add to the purpose or tone of the advertisement? What tone or message do these colors

convey?

    The color of the apple advertisement tries t make the apple logo pop out more than anything else.

Is a photograph used in the advertisement? If so, what kind of shot is it? What angle is it taken from? What is the

lighting like? How is color used?

    There is no photograph used in the advertisement.

If people or animals are in the advertisement, how would you describe them? What are they doing?

      There are no people or animals in this advertisement. There is only a apple logo.

What is the background of this advertisement? That is, where does it “take place”?

 The background is just plain and the apple logo just pops out.

What “story” do you think this advertisement is trying to tell?

Well the name of the advertisements is called Apple so they created a apple to show that that is the name.

Describe the font(s) used for each element of the advertisement. How does the advertisement use typography to

distinguish among different elements (create hierarchy or emphasize a message)?

There is no font family for this advertisement.

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Business Card